Buyers in recent years have been increasing their use of online sales channels - and that includes B2B customers. Organizations that embraced digitization were well-positioned to capitalize on the transition from traditional retail to virtual. Online operations are fast becoming a necessity for many businesses. Though the transition poses logistical concerns for some industries, it also stands to increase a company’s audience reach. Rather than be limited to a geographic region, organizations can increasingly pitch products to consumers from around the world. If done successfully, omnichannel integration can actually help businesses expand their customer base, thereby boosting sales. Even small- and medium-size businesses can establish a global presence.
As businesses expand their portfolios, it's important to remember that omnichannel order management covers the entire customer experience, from getting products to customers on-time and in-full to handling returns. That's why technologies that span the entire supply chain are so critical to creating a consistent and reliable experience for your customers.
End-to-end visibility ensures you and your customers know the order's whereabouts; Control provides corrections management to minimize delays. Converging order and logistics management improves cost control and optimization across every touch point. A platform that helps manage returns is a value-add. Finally, robust analytics enables continuous improvement by strengthening your multi-party network through performance monitoring.
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