Digital Order Fulfillment: The Traditional Approach Isn't Working - What's the Alternative?

Omni-channel order fulfillment has forever changed the game. Getting products to end customers as efficiently and cost-effectively as possible is no longer linear, but involves dynamic processes. As such, a successful technology strategy will shift from working and purchasing solutions silos and adopting a more powerful, holistic alternative.

Today’s challenge is not only managing high customer demands across multiple channels but doing so amid disruption. And that paradigm applies beyond our current pandemic. A successful technology strategy in a global, dynamic, and disruptive playing field is built on resilience. Which means being flexible and agile under unexpected conditions. Because legacy systems unfortunately lack the flexibility to modify and adapt to changing pressures, the popular approach has been to purchase state-of-the-art supply chain systems capable of addressing every new pain point that arises. Despite the fact that these systems are themselves agile and flexible, having multiple disparate solutions becomes a time and cost burden that actually limit flexibility and can even affect the customer experience.

More and more businesses realize that fragmented supply chain management is failing them. Stand-alone solutions tend to be proprietary and not designed to be interconnected. As a result, each system will factor the requirements and constraints of its own function, rather than the entire operation. Modern digital order management will therefore favor holistic visibility and control over the full order lifecycle and optimization that occurs across previously isolated domains.

This white paper covers how:

• Order fulfillment is a constraint-based process
• Omni-channel fulfillment transcends the value chain
• Unifying solutions can optimize the full order lifecycle