It's no secret that customer requirements have shifted dramatically with the rise of digitization. It doesn’t matter whether it’s B2B or B2C, customers want faster shipments, more flexibility, tighter delivery windows, and greater visibility when buying online or omnichannel. This shift in expectations has driven much greater complexity in supply chains, which can make it difficult to deliver the differentiated service needed to retain and delight customers.
As expectations continue to shift and we see the tangible impact of an innovative approach to supply chain management, it’s crystal clear that organizations cannot afford to stick with the status quo. In this white paper, we take a closer look at the five key trends that are forcing innovation in today's supply chain operations and discuss how you might address them with Supply Chain Orchestration.