It's no secret that digitization has dramatically shifted customer requirements. Whether B2B or B2C, customers want faster shipments, more flexibility, tighter delivery windows, and greater visibility when buying through any channel. If organizations want to continue delighting customers, they cannot afford to stick with the status quo.
Companies must be agile and customer-centric. Whether it’s B2B or B2C, customers want faster shipments, more flexibility, tighter delivery windows, and greater visibility no matter the sales channel. A UPS survey of online shoppers found that over a third prefer packages to be delivered to a location other than their home, and 40% want the ability to reschedule a delivery while it is already en route. For B2B, deliveries often need to be synchronized with other activities, such as manufacturing and service calls, or consolidated with products coming from multiple suppliers.
This shift in expectations has impacted supply chain complexity and the ability to retain and delight customers. Innovation in the supply chain leads to a better customer experience and that has a major impact on the bottom line. Consider that 79% of organizations with superior supply chain capabilities achieved revenue growth significantly above average, according to Deloitte research, and 96% of the 400 executives surveyed identified innovation as “extremely important” to growth.
In this white paper, we’re going to take a closer look at five key trends that are forcing innovation in your supply chain operations and discuss how you might address them with Supply Chain Orchestration.